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What Can You Do with a Marketing Degree?
Discover the skills and knowledge you need to qualify for many different types of jobs in marketing, and position yourself for continued career advancement.
Find your career pathway in marketing
If you’re interested in a degree that gives you flexible job options while also allowing you to learn both technical and creative skillsets, then you might want to consider a marketing degree. Marketing jobs often involve collaboration with a production team where the marketing professional will identify why the product exists, the consumer problem(s) it solves, and determine what would compel someone to buy it.
Marketing covers a broad range of career options. For instance, a marketing degree holder can seek creative roles in copywriting, graphic design, or general content development. Additionally, marketers can work in brand management, product management or advertising. Still other marketing career options like market research analyst can be more technical and involve using applications like Microsoft Excel to analyze large sets of data. In any case, marketing is a promising career path with several jobs showing signs of positive growth.
The following list of jobs will provide you with a better understanding of what you can do with a marketing degree beyond 2020.
1. Market Research Analyst
- Average salary: $83,190 per year, $40.00 per hour (BLS)*
- Job outlook: 13% increase from 2022-2032 (BLS)*
Description: Market research analysts explore and study market conditions and then apply their analysis to increase potential sales of a product or service. The research will involve measuring and monitoring current company product sales, which is often done with statistical software, like Excel, Tableau, or Google Analytics. Typical deliverables will include graphs, tables, and written reports demonstrating analytical thought in current sales trends.
2. Public Relations Management
- Average salary: $77,720 per year, $37.37 per hour (BLS)*
- Job outlook: 6% increase from 2022-2032 (BLS)*
Description: Public relations management involves the planning and directing of material that will manage and enhance the public image of the prospective company. Objectives include identifying audiences and determining the best way to reach them, helping clients communicate effectively with the public, writing press releases, and preparing information for media that will reinforce brand values.
3. Fundraising and Event Management
- Average salary: $119,400 per year, $57.40 per hour (BLS)*
- Job outlook: 9% increase from 2022-2032 (BLS)*
Description: A marketing job in fundraising and event management will coordinate campaigns and events that involve donations to the prospective company. More specifically this can include deciding when and where an event takes place along with activities or causes that would encourage people to donate to the company. Social media skills are a strong plus in this area as most of your communication will be on social media platforms.
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4. Social Media Specialist
- Average salary: $77,720 per year, $37.37 per hour (BLS)*
- Job outlook: 6% increase from 2022-2032 (BLS)*
Description: If you have a knack for writing content on social media, then you might want to consider a marketing career in social media management. Social media managers will help create content for platforms like Facebook, LinkedIn, and Instagram on behalf of the prospective company. You should also be comfortable networking with social media specialists from other companies.
5. Art Director
- Average salary: $125,920 per year, $60.54 per hour (BLS)*
- Job outlook: 6% increase from 2022-2032 (BLS)*
Description: Being an art director requires the ability to not only communicate ideas creatively, but also work with a group of people to achieve a common objective. Typically, most hiring managers look for a candidate with a degree in a fine arts-related field, however, there are roles that require extensive knowledge in communications design, which is a part of a marketing degree curriculum. A marketing major with a minor or a master’s in a fine arts-related field can also qualify for this position.
6. Advertising, Promotions, and Marketing Managers
- Average salary: $152,620 per year, $73.38 per hour (BLS)*
- Job outlook: 2% increase from 2022-2032 (BLS)*
Description: If you enjoy working in a team environment that also includes delegating tasks, then a marketing career path in a management-related field could be the right fit for you. Jobs on this career path will often involve working with other managers handling budgets and contracts, marketing plans, and advertising media, which will ultimately be used to plan campaigns related to company products or the company itself. Advertising, promotions, and marketing managers will also evaluate the look and feel of relevant documents and determine if they are appropriate for their intended audience.
7. Copywriter
- Average salary: $86,620 per year, $41.64 per hour (BLS)*
- Job outlook: 7% increase from 2022-2032 (BLS)*
Description: Writers who create content for marketing purposes are copywriters. This can include advertisements, blogs, books, magazines, or any other content that involves communication from the company. Experience with social media platforms is a plus for this field because you may be asked to write posts for Facebook, Instagram, Linked In, etc.
8. Brand Manager
- Average salary: $152,620 per year, $73.38 per hour (BLS)*
- Job outlook: 2% increase from 2022-2032 (BLS)*
Description: Management in branding involves anything related to a company’s look and feel. More specifically, this will include making sure marketing and advertising documents all reinforce brand values and positioning. Having experience or credentials in a design-related field can also help significantly increase your chances of finding a job.
9. Advertising Sales Agent
- Average salary: $75,820 per year, $36.45 per hour (BLS)*
- Job outlook: -7% decrease from 2022-2032 (BLS)*
Description: If you prefer working with and selling to consumers directly and in person, then you might want to consider a career in sales. More specifically, an advertising sales representative sells advertising space to businesses and individuals. Typical responsibilities will include delivering sales pitches, locating and contacting potential clients to offer services, and creating persuasive ideas for why a business or individual would be interested in advertising space.
How to advance your career
Our bachelor’s degree curriculum can help you build your skills and knowledge to qualify for many of the jobs listed above. But in many instances, you may need to advance your education further to continue climbing the ladder to the highest rungs of marketing and business.
A Master of Business Administration provides you with the transformative leadership, management and problem-solving skills employers seek. Earning an MBA can be a great way to advance your marketing career and excel at the highest level.
Become possible with Herzing University.
The best way to prepare yourself for your new, exciting career is by earning an education.
We exist to help you develop the foundational education you need to qualify for good jobs and succeed right from the start.
Take the first step and begin your marketing career with Herzing!
Learn more about the Herzing Marketing bachelor’s degree program
* Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Employment and Wage Statistics 2023 / Occupational Outlook Handbook 2022. BLS estimates do not represent entry-level wages and/or salaries. Multiple factors, including prior experience, age, geography market in which you want to work and degree field, will affect career outcomes and earnings. Herzing neither represents that its graduates will earn the average salaries calculated by BLS for a particular job nor guarantees that graduation from its program will result in a job, promotion, salary increase or other career growth.