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I chose to go to Herzing University because their scheduling worked well with my family. I go to class in the mornings, which allows me to work in the afternoons and then be home in the evenings.

If you enjoy the commercials more than shows, this is a great career choice.

Bachelor of Science in Business Management with a concentration in Marketing

Marketing professionals play a critical role in the success of many products and services. They’re involved in creating theme lines and ads as well as handling consumer research and developing marketing strategies. They work in sales, advertising, promotion, product development and public relations for companies and their agencies. This is a highly competitive and very rewarding field.

College graduates with strong communications and computer skills will have the best career prospects. Job growth will be stimulated by intense domestic and global competition in products and services. In addition, because of the high visibility of this work, effective marketing professionals are often leading candidates for career advancement.

It takes good creative ideas and strong problem-solving skills to succeed in this field.

Successful marketing professionals bring to their work the ability to develop, visualize, communicate and analyze ideas. They must design brands and pricing strategies that maximize profits while also ensuring customer satisfaction. To this end, they are flexible, energetic and empowering leaders with strong intuitive skills.

A career as a marketing professional could be right for you, if you:

  • Are very detail-oriented yet can also see the “big picture”
  • Have excellent communication skills
  • Are curious why people buy one product over another
  • Understand how to use visuals and graphic design
  • Have an interest in psychology
  • Are creative yet also practical in developing programs and plans
  • Are comfortable working in teams as well as alone

The information below reflects aggregated data from all of the Herzing University campuses that have students enrolled in the specified program in the specified time period. The information does not reflect data regarding individual campuses unless only one campus had students to report. The reporting period used to obtain this data was 7/1/2012-6/30/2013. If there were less than 10 graduates in a program, median loan debt and on-time completion data were not disclosed for that program to protect the privacy of those students. Tuition and length may vary by campus location. Ranges could not be input for tuition and length, therefore tuition and length reported are the highest tuition rates and longest program length to encompass all campuses. For information regarding specific campus tuition please refer to http://www.herzing.edu/tuition-financial-aid . For a more detailed description of how the data was calculated please refer to the Disclosure Methodology located here http://www.herzing.edu/files/2014Disclosures-Methodology.pdf .



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