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Marketing Program Info Chart

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Bachelor of Science in Business Management with a concentration in Marketing12336
*Average number of months for students to complete program

Bachelor of Science in Business Management with a concentration in Marketing

The Bachelor of Science in Business Management with a concentration in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects. Our graduates have the creative, strategic and management capabilities needed to succeed in this highly competitive field. Download Program Course Sheet

Our graduates have strong capabilities in:

  • Secondary, qualitative and quantitative marketing research methods
  • Consumer behavior concepts and principles
  • Developing strategic marketing plans
  • Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method

The information below reflects aggregated data from all of the Herzing University campuses that have students enrolled in the specified program in the specified time period. The information does not reflect data regarding individual campuses unless only one campus had students to report. The reporting period used to obtain this data was 7/1/2012-6/30/2013. If there were less than 10 graduates in a program, median loan debt and on-time completion data were not disclosed for that program to protect the privacy of those students. Tuition and length may vary by campus location. Ranges could not be input for tuition and length, therefore tuition and length reported are the highest tuition rates and longest program length to encompass all campuses. For information regarding specific campus tuition please refer to . For a more detailed description of how the data was calculated please refer to the Disclosure Methodology located here .

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